Artisan? What does it mean? It seems to be an ingredient in just about everything from coffee and chocolates to denim and leather goods. What is it all about? As I’m fond to do in most blog pieces, first a quick call to Merriam.
Ba-ring, ba-ring …
“Hello, Merriam? Sump here. Quick question. What’s this artisan thing all about?”
“Well, it generally connotes an individual -usually a worker, i.e., not a mere hobbyist, who practices a trade or handicraft.”
Ever find yourself adrift in the woods -not lost or desperate, but unsure of who or what came before you on your ‘path’ of choice? And the Imp in you starts to pile smooth rocks of tapering dimension on top of each other, several footfalls apart -creating an eerie fingerprint for those who follow behind seasons later. Was it aliens? Cultists? New Age healers? Does this place have powers beyond articulation and the edge of science’s explanation? If not, then I’ve obviously over shared. Anyway, lately we’ve been on a serious and disciplined search for a new roaster and it feels every bit all parts of the above -adrift, signs and markings of others to be interpreted, and alien.
First, some not so quick definitions to get out of the way. As in all these compositions, these definitions are set up for the express purpose (a) to talk about coffee, and (b) to make wildly irregular conclusions in the closing paragraphs.